Events that feel as good as they look

Owned and operated by Hannah, an event planner in La Crosse, WI. We provide strategic planning for corporate events, private celebrations, weddings, and community gatherings designed to create exceptional guest experiences and executed with seamless logistics.

Our focus goes beyond aesthetics. We design events that make people feel connected, welcomed, and considered.

A woman with shoulder-length brown hair, smiling and wearing a denim jacket over a cream sweater with a flower brooch, standing against a plain light background.

Proven Event Planning Experience

With over 10 years of professional event planning and management experience, Hannah is an event planner in La Crosse, WI who brings a calm, detail-driven, and highly organized approach to events. Our experience spans intimate gatherings to large-scale public events, giving us the ability to execute seamless, well-orchestrated celebrations at every level.

Leadership in Large-Scale Events

My background includes serving as Executive Director of one of the largest and longest-running Oktoberfest celebrations in the United States, where I led multi-day citywide event execution, vendor coordination, sponsor relationships, and guest experience for hundreds of thousands of attendees.

I also bring extensive experience from my time with the Milwaukee Brewers Special Events Department, where I supported the execution of high-profile experiences including corporate hospitality events, overnight large-scale productions, and private, high-touch celebrations hosted at one of Milwaukee’s most sought-after venues.

In addition, I’ve managed programming and events at the University of Wisconsin–La Crosse, overseeing logistics, operations, and cross-department collaboration for a wide range of university events.

What This Means for Your Event

This experience translates into organized, intentional, and stress-free planning. Whether you’re planning a wedding, corporate event, community gathering, or milestone celebration, every detail is handled with foresight, structure, and care.

  • Hannah was so amazing and helpful during my bridal shower and wedding! It was so nice not to feel the need to articulate every specific detail because I fully trusted her judgement and knew that she had me and my event in mind with every decision she made. I would absolutely hire Modern Elm Events for any future events! Being able to enjoy the major events in your life, and not be overwhelmed by the planning and execution of it all, is such a blessing and Hannah made that possible for me!

    Tristyn V

  • If you're looking for an exceptional event planner, I highly recommend Modern Elm Events. Hannah brings a level of creativity, organization, and attention to detail that is truly unmatched.

    What makes her stand out is that she doesn't just focus on creating beautiful events- she focuses on creating memorable experiences. Every detail is thoughtfully planned with the guest experience in mind, ensuring that people leave feeling connected, inspired, and talking about the event long after it's over.

    Whether you're planning a corporate event, networking event, fundraiser, celebration, or special occasion, Hannah thinks of everything. Her calm demeanor, professionalism, and detail-oriented approach make the entire event planning process seamless and stress-free.

    Becki T

  • It was a really hot, steamy day and every time we turned around, you were there to offer us cold drinks and a helping hand. You took great care of the client AND great care of us. We couldn’t be more thankful and are crossing our fingers we get to work with you again!

    Olive Juice Studios

  • Hannah and Modern Elm are awesome and who you want to hire for events. She's a good pro and she's a good person. You can trust her when it has to work.

    She was super detailed, great with vendors (she had people driving in from multiple states because they had the best features and value - she WORKED to get us what we needed at a good price), she's truly gifted and amazing with thinking through needed materials and adding those little touches and she is great with family members and juggling priorities. She came up with a plan that was easy to review and change. Fully spreadsheets, little maps of how it all worked, a checklist of what I needed to look over and do - so good.

    Modern Elm is officially our go to for event planning. We are grateful to have had such a great partner and teammate in our corner.

    Johnny G