Meet Hannah

I founded Modern Elm Events with a simple belief: the best events don’t just look beautiful — they feel meaningful, effortless, and intentional.

With a background in professional event planning and management, I bring a calm, organized approach rooted in clear communication, thoughtful timelines, and a focus on the details that matter. My goal is to create experiences that feel smooth, grounded, and truly considered — for you and your guests.

At Modern Elm Events, I don’t just ask for your trust — I work to earn it. With regular updates, proactive planning tools, and transparent communication, you’ll always feel informed, supported, and confident in the journey ahead.

I'm proud to call the La Crosse area home and love being part of this community. Check out the community event discount page to learn how I give back. Not in La Crosse? No problem. Reach out and let me know where your event is — I’d love to see how I can support you, wherever you are.

I believe planning should feel just as rewarding as the event itself — and I’m here to make sure you can enjoy the journey, not just the destination.

With over a decade of experience in event planning and management, I’ve had the privilege of working across a wide range of event types — from intimate celebrations to large-scale public gatherings.

  • I currently serve as Executive Director of one of the largest and longest-running Oktoberfest celebrations in the U.S., overseeing multi-day programming, vendor coordination, and guest experience for tens of thousands of attendees each year.

  • Former team member of the Milwaukee Brewers’ Special Events Department, where I supported the execution of high-profile, large-scale events at American Family Field.

  • Served as Event & Operations Coordinator at UW–La Crosse, managing campus events with a focus on organization, logistics, and guest engagement.

  • Personally experienced both sides of the planning process — including planning my own wedding — giving me added empathy for my clients and a well-rounded perspective on what matters most.

Skilled in managing corporate, personal, and community events, my work is defined by seamless logistics, thoughtful planning, and a deep commitment to creating events that feel grounded, intentional, and genuinely enjoyable for all.

Awards & Recognition

  • Young Professionals Future Five Award - La Crosse Chamber of Commerce (2024)

  • Rising Star Under 40 – 7 Rivers Alliance (2023)

Community Involvement

Experience

  • Hannah was so amazing and helpful during my bridal shower and wedding! It was so nice not to feel the need to articulate every specific detail because I fully trusted her judgement and knew that she had me and my event in mind with every decision she made. I would absolutely hire Modern Elm Events for any future events! Being able to enjoy the major events in your life, and not be overwhelmed by the planning and execution of it all, is such a blessing and Hannah made that possible for me!

    Tristyn V

  • Maybe you want to launch a business

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  • Maybe you want to turn a hobby into something more

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  • Maybe you have a creative project to share with the world

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